ADIDAS DESIGNER HISTORY
The world got its first taste of Adidas In 1925, in a small German village by the name of Herzogenaurach. Adidas' founder, Adolf "Adi" Dassler created Adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that Adidas is known for.
At the 1928 Olympics, Dassler equipped several athletes, laying the foundation for the international expansion of the company. During the 1936 Summer Olympics in Berlin, Dassler equipped Jesse Owens of the USA with his shoes. Jesse Owens won four gold medals in the year he wore Adi's shoes. Adidas has continued to gain momentum through the years. Many attribute this to Adidas' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, Adidas sales totaled 3 billion dollars. In late 1995, Adidas went public with its stock. It was a tremendous success and continues to trade internationally. Adidas posted an amazing 40% increase in net sales in the first half of 1997.
Some Adidas Perfume History Highlights
- Adidas Dynamic Pulse by Adidas, Adidas dynamic pulse was launched in 1997 by the design house of Adidas. It is a refreshing scent that is recommended for daytime wear.
- In 1999 Coty introduced Adidas Moves, a men's fragrance, to the United States
- Adidas Team Force by Adidas, winner of the prestigious FiFi award in 2000, Adidas team force was launched in 2000 by the design house of Adidas. The FiFi Awards are an annual event sponsored by The Fragrance Foundation which honor the fragrance industry's creative achievements and are considered the 'Oscars' of the fragrance industry. The top notes are juniper berry, grapefruit. Middle notes: jasmine, citrus and base notes: amber, tobacco, woody notes.
- Coty Inc., an Adidas licensee extends the Adidas women's brand from the flagrance counter to the personal care aisle with launch of a new deodorant for women in 2004
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